Moominvalley's success in Germany
Gutsy Animations' Emmy® nominated animated series ‘Moominvalley’ launched on ZDF KiKa in Germany late last year and has gone on to receive a hugely positive response in the region.
Across the first run of seasons one and two on the channel between November 2020 – January 2021, the series - locally titled ‘Mumintal’ - has celebrated outstanding ratings, with key performance highlights during this window including:
Across the two seasons, Moominvalley performed 83% above the channel’s average among kids aged 3 - 13-years-old, with girls ranking at 87% and boys at 76% above the average share
The series also performed 135% above the channel’s average share for adults aged 14 - 49-years-old, with women 144% above average share and men 119% above average share
The series generated its highest reach on 27 November 2020 of 320,000 children and a local kids’ market share of an impressive 43.2%
In Germany, the figures highlight Moominvalley is loved by boys and girls alike, with an audience ratio split of 60%:40%
In its time slot (Monday-Sunday: 18:15-18:40h), KiKa had an average reach of 149,000 among kids aged 3-13 years (Jan-Nov 2020) but Moominvalley ranked 22% higher, with an average reach of 182,000 across the series
Nicole Keeb, Head of International Co-Productions and Acquisitions at ZDF, said:
“We’re very happy to have such an original, high-profile series within our portfolio. We are huge fans of Tove Jansson’s classic Moomins books so it’s wonderful to now be presenting the Moominvalley animated series to ZDF’s audience.”
Thank you to all of our new German fans!