• Gutsy Animations

GUTSY ANIMATIONS APPOINTS ANIMA VITAE FOR MOOMINVALLEY PROJECT

The family TV drama will be voiced by a star-studded cast including Rosamund Pike, Taron Egerton and Kate Winslet


Gutsy Animations, the Finnish production company behind MOOMINVALLEY, has appointed Anima

Vitae as the animation studio for its first two series which will feature 13 episodes each.


Anima is one of the leading studios in Northern Europe and Southeast Asia, producing its own

feature films as well as working in co-operation with some of the most successful US-based studios

from its offices in Helsinki and Kuala Lumpur. It is best known for its feature film Niko & The Way To

The Stars, released in the US as Flight Before Christmas, which has been sold to over 100 countries

and received numerous awards.


The studio was the winner of a highly competitive ten-way pitch process, in which prospective

partners were invited to present their thoughts on how to reimagine the beloved Moomin family

and friends and present them in a new medium for the next generation of fans.


Three shortlisted studios were then asked to produce a short test animation to assess their creative

and technical ability to bring the characters in MOOMINVALLEY to life. They were given a character

biography of Moomintroll, explaining his strengths, flaws and emotional drivers, and asked to show

the protagonist performing a number of standard animation cues such as walking, running and

picking up an object. Their task was to communicate Moomintroll’s personality though his

movement and body language.


MOOMINVALLEY producer and International Emmy® Award winner, John Woolley, explained why

Anima was the successful studio: “Anima Vitae's enthusiasm for and understanding of the Moomins

was apparent from our first meeting. Being based in Helsinki, many of their team had grown up in

Finland and been immersed in the magical world Tove Jansson created from an early age. They

clearly understood the importance of reflecting the sophistication and contrasts within Tove's

original storytelling; the light and shade, the sunshine and the shadows, the passing seasons. Their

animation test exceeded our expectations by far and displayed a sensitive understanding of

Moomintroll’s character – as well as being extremely funny!”


Head of Animation at Anima Vitae, Antti Haikala, said: ““We are all very passionate about this

project so we are extremely happy and thankful to be involved. It has been a great pleasure to start

co-working with Gutsy’s super talented team.”


The MOOMINVALLEY team includes Creative Director and Executive Producer at Gutsy Animations

Marika Makaroff, Oscar®-winning director Steve Box and Emmy®-winning writing duo Mark

Huckerby and Nick Ostler. The animation is being developed in association with Yle Drama and with

the full support of Moomin Characters, the business set up by Tove Jansson and her brother Lars in

the 1950s.


ENDS


For further information please contact Caitlin Allen at Riot Communications on

020 3174 0118 / 07814 403 000 / caitlin@riotcommunications.com

NOTES TO EDITORS


About Gutsy Animations

Gutsy is a team of creators and producers who believe that the world is in need of funny, clever,

gutsy and – above all – meaningful content. All of its productions are aimed at international

audiences and based on a concept of genuine social impact.


Cast announced to date

  • Moominmamma – Rosamund Pike (Gone Girl, A United Kingdom, An Education)

  • Moominpappa – Matt Berry (The IT Crowd, Toast of London, The Philanthropist)

  • Moomintroll – Taron Egerton (Kingsman, Eddie the Eagle, Testament of Youth)

  • Snorkmaiden – Akiya Henry (Bing, Bottersnikes and Gumble, Noddy in Toyland)

  • Sniff – Warwick Davis (Harry Potter, Star Wars, Life’s Too Short)

  • Mrs Fillyjonk – Kate Winslet (Titanic, Revolutionary Road, The Reader)

  • The Muskrat – Will Self (Shooting Stars, author of Phone and Sky Arts drama The Minor

  • Character)

  • The Ghost – Richard Ayoade (The IT Crowd, presenter of Travel Man and Crystal Maze)

About Moomin Characters

Oy Moomin Characters Ltd is the owner, originator and official company responsible for supervising

and managing the Moomins' brand, copyright and registrations. The company was started in 1958 by Tove Jansson and her brother Lars Jansson and even today is run by family members. Sophia

Jansson, Lars's daughter and Tove's niece, is Chairman of the Board and Creative Director at Moomin

Characters. All characters from Moominvalley are registered trademarks.


Moomin in the UK

A series of major Moomin-themed events and exhibitions have taken place in the UK in 2017,

including Southbank Centre’s immersive Adventures in Moominland and Kew Gardens’ Easter

Festival. In autumn 2017, Dulwich Picture Gallery will present the first major UK exhibition of work

by Tove Jansson – including not only Moomin drawings but also Jansson’s surrealist-inspired

paintings of the 1930s and abstract works of the ‘60s, her satirical anti-war cartoons and book jacket

designs – and the Moomins will feature prominently at the Lakes International Comic Art Festival.


A diverse range of quality Moomin products are available in the UK, from new Collectors’ Editions of

the original Moomin stories (published by Sort of Books) and a guide to the Moomins, The World of

Moominvalley (published by Macmillan Children’s Books), to 100% cashmere sweaters and other

accessories from fashion label Chinti and Parker.


Moomin around the world

In June 2017 the world’s first Moomin Museum opened in Tampere, Finland, presenting 300 of Tove

Jansson’s drawings and paintings and 30 Moomin tableaux created by Tove’s partner, the artist

Tuulikki Pietilä. Later in the year, a 12-month Moomin exhibition will begin touring major cities in

South Korea, and a new Moomin theme park is soon to open in Tokyo.

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info@gutsy.fi