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  • Writer's pictureGutsy Animations


PGS Entertainment Sells Series into Sweden, Norway and Iceland

HELSINKI, 14 April 2020. Gutsy Animations’ internationally celebrated animated drama series Moominvalley (13 x 22’) has been sold to SF Studios across the Nordics, NRK in Norway and RÚV in Iceland through deals negotiated by PGS Entertainment. The series, based on the beloved Moomin stories by Finnish-Swedish author and artist Tove Jansson, is commissioned by Yle in Finland and Sky in the UK, and produced by Gutsy Animations. PGS Entertainment represents the series for worldwide distribution excluding the UK, Finland, Japan, South Korea and China.

Seasons one and two of the animated drama will be available on DVD and digital copy across (digital copy excluding Finland) the Nordics in late 2020 through a deal with SF Studios, and Moominvalley will also be available on SF Studios’ SVOD platform SF Kids in Sweden, Norway and Denmark at a later stage. In Norway, Moominvalley season one will launch in Autumn 2020 on NRK Super, when the series will also be available on NRK Super TV and NRK TV. The series will debut in Iceland on RÚV in Autumn 2020.

Kåre Snipsøyr, Acquisitions Executive at NRK Super, says: “NRK is very happy to be able to present Tove Jansson's beloved universe to a new generation of children, as well as giving fans of all ages a chance to return to Moominvalley. These stories represent an important part of our Nordic cultural heritage.”

Marika Makaroff, Gutsy Animations Creative Director and Executive Producer of the Moominvalley series, adds: “Moomins has a great history and following in the Nordics so we are very happy to be able to share new Moomin content with new and existing fans. The core values of Moomins are currently highly important as we need love, respect for nature and friendship now more than ever.”

Moominvalley has been sold to over 30 countries to date, including UK (Sky), Finland (Yle), Japan (NHK) and Germany (ZDF). Moominvalley recently won the Best Children’s Series Award at the renowned British Animation Awards, in addition to taking prizes at both the TBI Content Innovation Awards 2019 and Golden Venla 2019.

The Moominvalley series has also been translated into three different Sami languages. The first Sami dialect version, Northern Sami, starts to air on Yle TV1 on April 13. The Northern Sami Moominvalley episodes will also be available on Yle Areena globally. For more information, please contact:

Moominvalley: Gutsy Animations, Reetta Ranta

Press enquiries: DDA /

NOTES TO EDITORS Image credit must be used alongside image: © Moomin Characters ™ / © Gutsy Animations 2020

About Gutsy Animations See Good. Be Gutsy. We are a company who believes that the world is in need of funny, clever and meaningful content. All of our productions are aimed at international audiences with positive impact.

Moominvalley has benefitted from Business Finland Audiovisual Production Incentive.

About Moomin Characters Moomin Characters Oy Ltd is the official copyright holder of all the Moomin characters, responsible for supervising and managing the Moomin brand, copyright and registrations. The company was founded in the 1950’s by Tove Jansson and her brother Lars Jansson to take care of the copyright of the Moomins and is still run by family members. Sophia Jansson, Lars’ daughter and Tove’s niece, is Chairman of the Board and Creative Director at Moomin Characters. All characters from Moominvalley are trademark registered worldwide.

About PGS Entertainment

PGS Entertainment is an award-winning international brand-management company focused on kids and family content, targeting broadcast, home entertainment, digital, licensing, and merchandising.

Since its inception in 2008, PGS has been a partner to leading IP owners, providing strategic international media distribution for properties such as The Little Prince, Iron Man, Super 4, the Playmobil® series, the Jungle Bunch, Miraculous, and ALVINNN!!! and the Chipmunks.  Today, PGS is one of the largest providers of animated media content to leading broadcasters and partners around the world.


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